Case Study
A LUXURY ESCAPE FOR COUPLES IN THE TASMANIAN WILDERNESS
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CASE STUDY Overview
Reconnecting Guests with Nature and Each Other
The Keep Tasmania is an ultra-luxury, off-grid retreat located on a 650m rocky escarpment in the Blue Tier. Hosted by Sue and Jono Stagg, this exclusive property accommodates just two guests at a time, offering 360-degree views, a chef’s kitchen, and a stunning outdoor granite bath. The goal of this project was to create a digital experience that captured the breathtaking beauty of the property while seamlessly handling bookings for their bespoke, high-end packages.
Wordpress
Based In Blue Tier, Tasmania, Australia
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The Challenge
Operating a premium retreat completely off-grid comes with unique logistical hurdles. The property is remote, requiring guests to navigate unsealed forestry roads without relying on standard GPS, and it operates entirely on solar power and rainwater. The challenge was to build a site that communicated the ultra-premium value and “digital detox” appeal, while clearly setting expectations about the remote location and driving conditions so guests arrive safely and prepared.
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Our Approach
We designed a visually immersive WordPress website that mirrors the transition from everyday life into total wilderness isolation. We utilized deep, moody tones alongside stunning high-resolution photography of the sandstone building and surrounding forests. We created frictionless landing pages for their high-value bespoke offerings like the Wellness and Elopement packages and implemented a clear FAQ section to manage logistical expectations smoothly.
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The Outcome
Increase in Direct Bookings
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%
Growth in Organic Traffic
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%
Reduction in Bounce Rate
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%
Increase in Mobile Conversion
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%
The new website dramatically elevated The Keep Tasmania’s digital presence, perfectly aligning with their 5.0 star guest experience. The streamlined booking system and optimized mobile interface allowed users to effortlessly book multi-night stays and bespoke add ons. We successfully reframed the friction of remote travel into the ultimate exclusive adventure, resulting in better guest preparation and higher conversion rates.
Client Success, In Their Words
Jono and Sue Stagg
Owners and Hosts
The new website beautifully captures the raw essence and uncompromising luxury of The Keep. It perfectly conveys the profound beauty of our mountaintop location while elegantly managing the complex logistics of off-grid hospitality. The streamlined booking process has significantly reduced our administrative friction and elevated our direct engagement with guests.
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