Case Study

Edible Art: A Premium Bakery Showcase

01

CASE STUDY Overview

Bespoke Design for Bespoke Cakes

We built a visually rich, bespoke website for Cake Yard to match their premium brand of hand-painted, custom cakes. The design features large, high-quality galleries to emphasize their artistry and a streamlined custom inquiry form to manage their exclusive, limited-booking service model.

WIX STUDIO

Based In Australia

Client

Samantha Hopwood

Year

2025

Business Category

Business Mentoring

Expertise

Website Design, Branding, Content Strategy, User Experience Enhancement

Website

Cake Yard

Platform

WIX STUDIOD

02

The Challenge

The challenge was to design a platform that accurately reflected Cake Yard’s high-end, artistic product and justified their premium, handmade pricing. We needed a professional portfolio that could effectively manage high demand while clearly communicating their limited, custom booking capacity.

03

Our Approach

Our approach focused on visual storytelling. We implemented a clean, gallery-style layout with large, high-resolution imagery to prioritize the artistry of the cakes. We also designed a streamlined, detailed inquiry form to pre-qualify leads and efficiently manage their limited monthly custom bookings.

04

The Outcome

Increase in Quote Quality
0 %
Increase in Session Duration
0 %
Improvement in Mobile Speed
0 %
Perfect Cross-Browser Consistency
0 %
The outcome is a powerful online portfolio that successfully elevates the Cake Yard brand to match their status as edible artists. The new design immediately builds client trust and provides an efficient system for attracting and managing high-value custom orders.

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